Using Your ‘Top 5’ Tags for Game Discovery

As an indie game developer, you know that the success of your project hinges on showcasing it effectively on Steam and attracting potential players. In this blog post, we’ll shed light on a very important tool at your disposal – Steam tags. These user-generated labels have the potential to significantly impact the discoverability and visibility of your game, making them a crucial aspect of your marketing strategy.

Relevance is King:

The key to harnessing the power of Steam tags lies in using tags that accurately represent your game’s core features and themes. Resist the temptation to use trendy or popular tags that may mislead players and lead to negative reviews. Instead, focus on tags that genuinely resonate with your game’s content, allowing players to get a quick glimpse into its essence.

Choose Specific and Descriptive Tags:

Steam tags function as keywords, helping users find games that align with their interests. Opting for generic tags may attract attention, but it won’t effectively target your desired audience. For example, if your game is a sci-fi strategy game with turn-based combat, consider specific and descriptive tags like “turn-based strategy,” “space exploration,” or “tactical combat” to increase visibility in relevant searches.

Highlight Unique Selling Points:

Your game has unique selling points that set it apart from the competition. Emphasize these distinctive features through your top tags to attract players actively seeking the experiences your game offers. Leveraging these aspects through tags will make your game more memorable and stand out amongst other titles.

Research and Analyze Trending Tags:

Staying on top of gaming community trends is vital for optimizing the impact of Steam tags. Regularly research and analyze popular and trending tags that align with your game’s genre and features. Incorporating emerging trends into your tags can give your game a competitive edge and increase its visibility on the platform.

Engage with the Steam Community:

An active and engaged player base is key to enhancing your game’s presence on Steam. Take the time to listen to player feedback and suggestions, and use this valuable information to refine your game’s tags over time. The Steam algorithm rewards games with engaged communities, leading to increased visibility and success.

By strategically utilizing Steam tags, you can accurately describe your indie game and attract the right audience. Remember to choose relevant, specific, and descriptive tags that highlight your game’s unique features, enhancing its discoverability and visibility within the Steam algorithm.

We hope these insights will assist you in optimizing your game’s presence on Steam and contribute to its success on one of the largest gaming platforms in the world. Should you have any questions or need further assistance, feel free to reach out to us. Happy gaming and best of luck with your indie game development journey!